Brand Strategy, Brand Identity, Print Collateral, Web Design

We created an elegant, professional brand identity that elevated Revelry from others in their space, and captured the spirit and confidence to allow them to hit the ground running with their new venture.


Understanding the challenge

Even though the Revelry team came with a wealth of experience planning high-end events, they were relatively unknown, and looking to launch quickly. So the primary challenge was building a brand that communicated their skill and abilities, and provide the confidence that their clients were looking for.


Defining a strategic approach

We started by exploring their competitors, locally and nationally, to determine where there were opportunities for them to stand apart — providing us with ideas for their brand direction (fig. 1). We also worked closely with their team to understand their goals and aesthetic, and how their differentiators could emphasize all that was unique and important to them — helping us define solid brand values and clear visual inspiration (fig. 2).


Fig. 1 - Our competitive audit


Fig. 2 -  Our visual inspiration

The luxury of name recognition

With our strategy in place, we went through a couple quick and painless design rounds to develop a brand identity (fig. 3); one that conceptually embodied their ability to hone in on a shared vision and bring the right connections together to create their client’s most enjoyable moments.


Fig. 3 - Final identity elements

Challenging expectations

A traditional mindset dominates the event planning industry, so the design elements we crafted all reflect the creative and enthusiastic approach that Revelry is all about. These resulted in engraved business cards, and a custom designed website (fig. 4). Along with this visual foundation, we also developed a brand strategy and positioning statement for the company to maintain a consistent message to all their connections as they continue to build their brand and clientele (fig. 5).


Fig. 4 - Examples of materials created to launch their brand


Fig. 5 - Final brand identity guidelines

/ Team involved

Design & Direction — Russel Quadros
Proj. Mgmt. & Brand Strategy — Jessi Hall