UI/UX Design, Consultation, Art Direction
IntoGo helps people find things to do in their city, learning their personal preferences through a simple, gesture-based app. IntoGo is based in Jacksonville, FL, and used the city as its initial test market. The app makes personalized recommendations by learning user interests and matching them with nearby things to do.
The concept for the app was in development for over 4 years. Initially, the team at IntoGo worked with local digital agencies to consult and develop the app’s primary UX while a marketing agency designed their basic brand identity (fig. 1). After hiring a top-notch, full-time development team and working through several iterations, IntoGo realized that they lacked a primary UI/UX design lead. With preliminary wireframes in hand, a basic brand identity, iconography, and an initial screen design, Temper was tasked with fleshing out the entire app’s UI, and improving on the early UX strategy.
The app launched to the public in November 2016 with great press and over 6,000 downloads in its first two months. Temper continues to consult and provide design services as interactions and features are developed and improved upon.
If you’re in, or visiting, the Jacksonville Florida area, download the app and take it for a spin: