Brand Strategy, Brand Identity, Print Collateral, Web Design
Planning an event can be stressful and complicated for people who don’t know where to start. It’s one thing to have a good idea, but another to find all the right vendors in time, on budget, and to pull it all off in an exciting, creative way.
Enter a new event planning company, Revelry. With tons of experience planning only large-scale corporate events and high-end weddings, they have the unique ability to understand a vision and bring together all the right pieces of the puzzle down to the smallest detail. Not only are they able to bring a concept to life, but also handle all the logistics and coordination. The only thing their clients have to worry about is attending their event and having a great time.
Even though the Revelry team came with a wealth of experience planning high-end events, they were relatively unknown, and looking to launch quickly. So the primary challenge was building a brand that communicated their skill and abilities, and provide the confidence that their clients were looking for.
We started by exploring their competitors, locally and nationally, to determine where there were opportunities for them to stand apart — providing us with ideas for their brand direction (fig. 1). We also worked closely with their team to understand their goals and aesthetic, and how their differentiators could emphasize all that was unique and important to them — helping us define solid brand values and clear visual inspiration (fig. 2).
With our strategy in place, we went through a couple quick and painless design rounds to develop a brand identity (fig. 3); one that conceptually embodied their ability to hone in on a shared vision and bring the right connections together to create their client's most enjoyable moments.
A traditional mindset dominates the event planning industry, so the design elements we crafted all reflect the creative and enthusiastic approach that Revelry is all about. These resulted in engraved business cards, and a custom designed website (fig. 4). Along with this visual foundation, we also developed a brand strategy and positioning statement for the company to maintain a consistent message to all their connections as they continue to build their brand and clientele (fig. 5).