PkUp

Services provided:

Identity Design
Brand Strategy
UI/UX Design

We helped this young startup stand apart from national competitors and get up and running quickly with a unique brand identity and UI foundation for development.

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Understanding the challenge

PkUp is an on-call driver service designed to assist people with micro-moves. Temper was initially brought in to design the visual experience of their app, but through our discovery process, we determined that they were up against a much larger competitive network nationally (fig. 1) and needed to establish a strong brand identity as well. Luckily they still had the advantage of being first to market in their region, but to maintain that standing in the long run, they needed a solid foundation on which to promote and build their brand.

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Fig. 1 - Examples of our competitive research

Defining interactions and styles

Defining interactions and styles

Being a fast-paced startup environment, we moved quickly to develop a simple identity solution (fig. 2) that could visually stand apart from their competition, and connect with their audience (drivers as well as customers). We used that foundation to influence the rest of their design system and worked iteratively to wireframe user flows (fig. 3) to create a final UI system that was applied across the entire experience.

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Fig. 2 - Examples of identity, and system in context

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Fig. 3 - Examples of the wireframing process

Customer Interface

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Driver Interface

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This product is still in development; tentatively launching in late-2017/early-2018. 

Learn more at pkupapp.com